Cruelty-free, but the answer hesitates
- The situation
- A buyer asks ChatGPT whether your brand is cruelty-free. You have never tested on animals and hold a recognised certification, yet the answer says it is unclear.
- What Rankfender shows you
- The answer and its source: a cruelty-free brand list last updated before your launch. On your own site, the certification appears only as a logo image on the homepage.
- What you do next
- State your animal-testing policy and certification in plain text on the about and product pages, ask the list to add you, and see if the answer becomes clear.