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Free AI Visibility Checker

See whether AI recommends your brand. Enter your website or brand — we detect your category, ask the questions your buyers ask AI, and score your visibility. Free.

What is AI visibility?

AI visibility is how often AI assistants like ChatGPT, Gemini and Perplexity recommend your brand when people ask for the best option in your category. As buyers shift from typing keywords into Google to asking AI for a direct recommendation, being named in that answer is the new front page.

It is the core of Answer Engine Optimization (AEO): instead of competing for ten blue links, you compete to be one of the two to four brands an AI names. This free checker shows where you stand today and what to fix.

How AI decides which brands to recommend

Authority & citations

AI favors brands cited by trusted sources — industry publications, review sites, and well-linked pages.

Structured, clear content

Definitive guides, FAQs and schema markup make your expertise easy for AI to extract and quote.

Consistent presence

Brands mentioned consistently across the web and review platforms become the default recommendation.

How each AI engine decides to name your brand

Every assistant builds its answer differently. Knowing what each one rewards tells you exactly where to focus.

ChatGPT (with Search)

OpenAI

ChatGPT blends what it learned in training with live web results from its search index. Brands that are widely cited across authoritative sites — and whose own pages are crawlable — surface far more often in its recommendations.

Earn citations on high-authority publications and allow GPTBot and OAI-SearchBot in your robots.txt so your pages can be retrieved.

Perplexity

Perplexity AI

Perplexity is a live retrieval engine that cites its sources inline. It favors fresh, clearly structured pages that answer the question directly, and it quotes the passages it can extract most cleanly.

Publish answer-first content with clear question headings and concise opening answers, and allow PerplexityBot to crawl you.

Google AI Overviews

Google / Gemini

AI Overviews are generated from Google’s index and Gemini. Pages that already rank well, carry strong E‑E‑A‑T signals, and use structured data are the ones Google pulls into the generated answer.

Keep classic SEO strong, add FAQPage and Organization schema, and keep your entity details consistent across the web.

Microsoft Copilot

Microsoft

Copilot is built on the Bing index and GPT models. Your presence in Bing, plus third-party reviews and authoritative mentions, drives whether Copilot names you.

Verify your site in Bing Webmaster Tools and build reviews and citations that Bing already indexes.

Claude

Anthropic

Claude leans on well-cited, authoritative sources from its training data and, with web access, live retrieval. Established entities with strong reference presence are recommended most consistently.

Invest in digital PR, a Wikipedia/Wikidata presence, and allow ClaudeBot so your latest pages can be read.

How the checker works

Enter your website or brand

No keyword needed — we detect your category automatically from your domain or name.

We ask AI real buyer questions

We generate the non-branded questions your customers actually ask AI, then run them through AI search.

See your score & fixes

Get your visibility score, the competitors outranking you, and a prioritized list of what to improve.

How the checker measures your AI visibility

Instead of asking whether you rank for a keyword, this checker asks what your buyers actually ask AI. We detect your category from your website or brand, then generate the non-branded, intent-rich questions a real customer would type — the "best tool for…", "alternatives to…", and "how do I choose…" prompts that drive purchase decisions.

We run those questions through live AI search and read each answer the way a buyer would: is your brand named, in what position, alongside which competitors, and which sources did the engine cite? Because the engines use live retrieval, the results reflect what AI is recommending today — not a static snapshot from months ago.

Every question is scored for whether you appear, how prominently, and how consistently across the set. That rolls up into a single 0–100 visibility score, plus a per-engine and per-question breakdown so you can see exactly where you win and where competitors take your place.

The score is a directional benchmark, not a guarantee — AI answers vary between runs and engines. That is precisely why one-time checks only get you so far, and why continuous monitoring across every engine and keyword is the reliable way to track and grow your presence.

Why AI visibility matters in 2026

Buyers ask AI first

A growing share of research starts in AI assistants. If AI doesn’t name you, you lose the lead before Google.

AI shows 2–4 brands, not 10

The winner-takes-most dynamic means being recommended early carries a large conversion advantage.

Live answers change fast

Engines with live web retrieval update constantly — what you publish now can change your visibility within days.

What your AI visibility score means

Your 0–100 score reflects how often, and how prominently, AI recommends your brand.

0–14Invisible

AI almost never names you. Competitors own the answer and are winning these buyers.

15–39Emerging

You surface occasionally but rarely first. Big upside with focused AEO work.

40–69Competitive

You appear in many answers but your position is inconsistent versus rivals.

70–100Dominant

You are recommended consistently, often first — the default choice AI suggests.

How to improve your AI visibility

A prioritized playbook of the moves that actually change whether AI recommends you. Your emailed report maps these to your specific gaps.

Build a consistent brand entity

Add Organization schema with sameAs links to your profiles, claim Wikidata, and keep your name, category and description identical everywhere. AI engines recommend entities they can resolve with confidence.

Earn third-party citations and reviews

Get listed on G2, Capterra, Trustpilot and the "best of" roundups in your category. AI weights independent, trusted mentions far more than your own marketing copy.

Publish answer-first, structured content

Lead each page with a direct answer, use question-style H2s, and add FAQPage and HowTo schema. Make the passages an AI would quote effortless to extract.

Create comparison and alternative pages

"X vs Y" and "best X for [use case]" pages are quoted heavily by answer engines because they map directly to how buyers ask. Own these for your category.

Strengthen topical authority

Cluster in-depth content around your core category and interlink it. Depth and coverage signal expertise that engines reward when choosing who to name.

Keep content fresh

Update statistics, dates and examples regularly. Live-retrieval engines like Perplexity and ChatGPT Search favor pages that are clearly current.

Make your site AI-crawlable

Allow GPTBot, ClaudeBot and PerplexityBot in robots.txt, add an llms.txt file, render content server-side, and keep pages fast. If AI cannot read you, it cannot cite you.

Run digital PR

Get named in trusted industry publications and expert roundups. Authoritative editorial mentions are among the strongest signals that push a brand into AI answers.

Who uses the AI Visibility Checker

If your buyers ask AI before they buy, AI visibility is now part of your funnel.

SaaS and software

See whether ChatGPT and Perplexity recommend you for "best [category] software" — the questions that now start most B2B buying journeys.

Ecommerce and DTC

Check whether AI names your products and store when shoppers ask for the best option, and find the competitors winning those recommendations.

Agencies and consultants

Audit a client’s AI visibility in seconds, prove the gap, and turn it into an AEO retainer with a clear before-and-after benchmark.

Local and service businesses

Find out if AI suggests you when people ask for the best provider in your area or niche, and what to fix to get named.

AI visibility vs traditional SEO

Ranking on Google and being recommended by AI are not the same game.

Traditional SEO

AI visibility (AEO)

The goal

Rank in the 10 blue links

Be one of the 2–4 brands AI names

The real estate

A spot on page one

The single AI-generated answer

What moves it

Keywords and backlinks

Citations, entities, structured content

How you measure

Rankings and clicks

Mentions, position and share of voice

The dynamic

Traffic spreads across results

Winner-takes-most

AI visibility glossary

The vocabulary of getting recommended by AI, in plain English.

AI visibility: How often, and how prominently, AI assistants recommend your brand when people ask for the best option in your category.
AEO (Answer Engine Optimization): Optimizing your content so AI answer engines select and quote it, rather than just ranking it in a list of links.
GEO (Generative Engine Optimization): The broader practice of making your brand and content the source generative engines pull from when they write an answer.
Answer engine: A tool that returns a single synthesized answer instead of ten links — ChatGPT, Perplexity, Gemini, Copilot and Claude.
Share of voice: Your portion of AI mentions across a set of buyer questions, relative to competitors named in the same answers.
Entity: A distinct thing an AI can identify — your brand, product or company — ideally backed by a knowledge graph record.
Citation: A reference an answer engine links to or names as a source. Citations are a leading driver of which brands get recommended.
LLM crawler: A bot like GPTBot, ClaudeBot or PerplexityBot that fetches your pages so an AI model can read and cite them.
RAG (Retrieval-Augmented Generation): When an AI retrieves live web pages and grounds its answer in them, rather than relying on training data alone.
AI Overviews: Google’s generated answers that appear above the classic results, drawing from its index and Gemini.
Knowledge graph: A structured database of entities and their relationships (e.g. Google’s, Wikidata) that AI uses to verify who you are.

Frequently asked questions

What does this AI visibility checker do?

It detects your category from your website or brand name, generates the real questions your buyers ask AI, runs them through AI search, and scores whether your brand is recommended — with the competitors taking your spot and a list of fixes.

Is the AI visibility checker free?

Yes. The checker is completely free — no credit card. You get an instant score, and your full report is emailed to you free of charge.

Do I need to know my keyword?

No. That’s the difference — just enter your website or brand and we auto-detect your category and generate the buyer questions for you.

How is the visibility score (0–100) calculated?

We run several real buyer questions through AI search and measure how often your brand is recommended, in what position, and whether your site is cited. A consistent #1 across questions scores near 100; never appearing scores near 0.

My brand isn’t recommended — what should I do?

Publish structured FAQ content and definitive category guides, earn citations from high-authority sites, add FAQPage and Organization schema, and grow verified reviews on G2, Capterra and Trustpilot. Your emailed report includes a prioritized fix list.

How is this different from Rankfender’s platform?

This free checker is a one-time snapshot. Rankfender’s RAIVE Engine continuously monitors your AI visibility across all your keywords, tracks competitors, measures sentiment, and gives you a weekly optimization roadmap via the RAISA assistant.

How do I check if my brand appears in ChatGPT?

Enter your website or brand above. We generate the real questions your buyers ask, run them through AI search, and show whether ChatGPT and other engines name you — in what position and next to which competitors. It takes under a minute and needs no account.

What is a good AI visibility score?

Anything 70+ means AI recommends you consistently, often first. 40–69 is competitive but inconsistent, 15–39 is emerging, and below 15 means you are nearly invisible while competitors own the answer. Most brands are surprised to score lower than they expect on non-branded buyer questions.

How is AI visibility different from Google rankings?

Google rankings put you in a list of ten links the user chooses from. AI visibility is whether you are named inside the single answer the engine writes. You can rank page one on Google and still be invisible in AI — the signals overlap but AI weights citations, entities and structured answers much more heavily.

Which AI engines should I prioritize in 2026?

Start with the engines your buyers use most: ChatGPT (with Search) and Google AI Overviews have the largest reach, Perplexity is growing fast for research-led buying, and Copilot matters in Microsoft-heavy markets. The good news is the underlying signals — citations, structure, entity strength — lift you across all of them at once.

How long does it take to improve AI visibility?

Live-retrieval engines like Perplexity and ChatGPT Search can reflect new content within days of it being crawled. Deeper gains — from citations, reviews and entity work — typically build over a few weeks to a few months as those signals are picked up across the web.

Can I improve AI visibility without paying for tools?

Yes. The fundamentals — structured answer-first content, FAQ and Organization schema, earning reviews and citations, and allowing AI crawlers — are all things you can do yourself. A platform like Rankfender speeds it up by telling you exactly which moves matter most for your gaps and tracking the impact automatically.

Does blocking AI crawlers in robots.txt remove me from AI answers?

It can. If you block GPTBot, ClaudeBot or PerplexityBot, those engines may be unable to read your latest pages and will rely on older or third-party information instead — or omit you. Use our free Robots.txt Checker to see which AI crawlers you currently allow.

Is AI visibility the same as GEO and AEO?

They are closely related. AI visibility is the outcome — how often AI names you. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the practices you use to improve it. This checker measures the outcome and points you to the AEO and GEO fixes that move it.

Track your AI visibility continuously

This checker is a snapshot. Rankfender monitors your visibility across every major AI engine and all your keywords, watches competitors, and hands you a fix roadmap — automatically.

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