6 statistics across 3 categories on how AI systems are reshaping brand discovery, purchase decisions, and the future of search.
6
Data points
3
Topic categories
2026
Last updated
How many people now ask AI assistants instead of, or as well as, a search engine.
800M+
people use ChatGPT every week, according to OpenAI CEO Sam Altman (October 2025)
25%
drop in traditional search engine volume predicted by 2026, as people turn to AI chatbots and virtual agents
What happens to clicks when the answer appears directly on the results page.
8%
of Google visits with an AI summary led to a click on a search result, against 15% of visits without one (US, March 2025)
1%
of visits to a Google page with an AI summary included a click on a link inside the summary itself
58.5%
of US Google searches ended with zero clicks in 2024 (59.7% in the EU)
Peer-reviewed research on how content changes affect visibility in AI-generated answers.
Up to 40%
more visibility in generative engine answers from GEO methods such as adding statistics, quotations and cited sources
What is AI Visibility?
The definitive guide to understanding your brand's presence in AI responses.
Generative Engine Optimization (GEO)
Learn the content strategies that drive AI citation rates up.
How to Get Mentioned by ChatGPT
Step-by-step strategies to improve your brand's presence in ChatGPT responses.
AI visibility tracker
See how ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Llama and Mistral answer your buyers' questions, and whether they name you.
AI Keyword Intelligence
Find the queries where AI recommends brands in your category.
Free AI visibility checker
Ask AI assistants a buyer question and see whether they name your brand.
Methodology & Sources: Every figure on this page comes from a published study or an official announcement, and its source is linked under the figure. We list a figure only when we can link the original source. Sources checked: October 2026.