Competitor Intelligence: see where competitors beat you, in search and in AI
One measured picture of your competitors in six views: market overview, keyword gaps, top pages, backlinks, AI visibility and company profiles. Each gap comes with a next step: plan the keyword, write a better page, win the link.
Starts on Essential: $89 a month. On every plan. A full competitor comparison uses 120 credits from your monthly allowance.
Six views, one measured picture
Every competitor appears with its logo, in every view.
Overview
Your place by organic visits, the gap to the leader, shared keywords, authority and how often AI names each site.
Keyword gap
Keywords they rank for and you don’t, where they beat you, where you beat them, and the ones you share.
Top pages
The pages that bring each competitor the most visits, and how fast they publish.
Link gap
Sites that link to your competitors but not to you, starting with those that link to several of them.
AI answers
How often AI assistants name each competitor, the questions they win and the pages AI reads when it names them.
Profiles
Each competitor in search, whether AI crawlers can read its site, its structured data and what it is built with.
Keyword gap: the pages you could write
Pick a competitor and see the keywords it ranks for and you don’t, ordered by the visits they bring it. Each row shows monthly searches, difficulty, its position and the page that ranks. “Plan it” puts the keyword on your content plan.
Top pages: what works for them
See the pages that bring each competitor the most visits, how many keywords each one ranks for and how many pages they published or updated in the last 30 days. “Write a better one” puts the topic on your content plan.
Link gap: sites that already link to your market
Compare linking sites and authority with every competitor. The list of sites that link to them and not to you leaves spammy sites out and starts with the warmest prospects: sites that link to two or more competitors.
Who AI names instead of you
The AI answers view reads the same answers as your AI visibility checks: how often each competitor is named, head to head with you, the questions where AI names them and not you, and the pages AI reads when it names them.
Profiles: each competitor up close
A profile puts one competitor next to you in search, shows whether AI crawlers such as GPTBot and ClaudeBot can read its site, and lists its structured data, its social profiles and the technology it is built with.
Frequently asked questions
Which plans include Competitor Intelligence?
Every plan. A full comparison uses 120 credits from the monthly allowance included in your plan.
Where do the competitor figures come from?
Search and link figures (visits, keywords, top pages, linking sites, authority) are estimates from DataForSEO’s data, not the competitors’ own analytics. AI figures come from your own AI visibility checks.
How fresh are the figures?
Each view shows when it was measured. Press “Measure again” to refresh it.
How do I choose my competitors?
Open “Manage competitors” to add or remove sites. Competitors are shared with AI Visibility, so a competitor you add in one place appears in the other.
What can I do with a gap?
“Plan it” on a missing keyword and “Write a better one” on a top page add the work to Planning. In the link gap, sites that link to several competitors are the first ones to approach.
Does it show AI answers for my competitors too?
Yes. The AI answers view shows how often each competitor is named in the answers to your questions, head to head with you, and the pages AI reads when it names them.
See where your competitors beat you
Add your competitors and get one measured picture of search, links and AI answers, with the next step for each gap.