D2C WELLNESS · MICROSOFT COPILOT CITATIONS
How Novaloa earned 237 AI citations in a category AI hedges on
Novaloa is a French manufacturer of CBD and hemp wellness products — one of the hardest categories to win in AI answers, where assistants often hedge or stay silent. Rankfender helped it become an accurate, cited source: 237 citations across Microsoft Copilot and partners in three months, sustained week after week.
Cumulative AI citations (Microsoft Copilot & partners)
| Period | Value citations |
|---|---|
| 12 Apr | 10 |
| 26 Apr | 34 |
| 10 May | 72 |
| 24 May | 104 |
| 07 Jun | 138 |
| 21 Jun | 172 |
| 05 Jul | 208 |
| 11 Jul | 237 |
Running total of citations from Bing Webmaster Tools · AI Performance (Microsoft Copilot & partners), 3-month view reaching the confirmed 237 total in July 2026.
The challenge
Novaloa makes CBD oils, gummies, herbal infusions and its Fungo functional-mushroom range in France, built around a proprietary CB2® Complex. But CBD sits in a restricted category: when shoppers ask an assistant about natural sleep or stress relief, many AI systems hedge, add heavy caveats, or name no brands at all.
That made ordinary AI-visibility tactics fragile. Novaloa needed to become a source AI systems trust enough to cite — accurately and compliantly — without overclaiming, in French, for a French audience.
What we did with Rankfender
Mapped where AI stays silent
We tracked how seven AI systems handled French wellness prompts — “CBD pour le sommeil,” “gélules anti-stress naturelles” — and pinpointed exactly where Novaloa was omitted or where rivals were cited instead.
Built compliant, citable content
The Content Engine produced French educational and product content structured to be quotable and measured — the kind of well-sourced, non-overclaiming material AI systems are willing to cite in a sensitive category.
Structured real product proof
Concrete differentiators — French manufacturing, the CB2® Complex, the Fungo range — were structured into pages so assistants had specific, factual reasons to reference Novaloa.
Tracked AI citations weekly
AI Performance tracking made progress measurable in a category where visibility is otherwise hard to pin down — the team could see exactly which pages earned citations and reinforce them.
The results
Novaloa went from largely omitted to a steadily cited source when French shoppers ask AI about natural sleep and stress support — logging 237 citations across Microsoft Copilot and partners in three months, in a category where assistants are deliberately cautious.
The win isn’t a single spike but consistency: Novaloa earned citations week after week across the whole quarter, proving a restricted-category brand can become a source AI systems reference reliably when its content is compliant and well-structured.
- 237 AI citations across Microsoft Copilot & partners in 3 months
- Sustained weekly citations across the entire quarter
- Peaked at 12 citations in a single day
- Earned AI visibility in CBD — a category assistants routinely hedge on
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