28 estatísticas em 6 categorias sobre como os sistemas de IA estão transformando a descoberta de marcas, decisões de compra e o futuro da busca.
28+
Pontos de dados
6
Categorias temáticas
7
Sistemas de IA rastreados
2026
Última atualização
How quickly users are shifting from traditional search engines to AI-powered answers.
200M+
weekly active ChatGPT users as of 2024
1B+
monthly active users reached by Google Gemini in 2024
100M+
monthly users on Perplexity AI as of 2024
58%
of B2B buyers use AI assistants in early-stage vendor research (2024)
39%
of consumers report using AI instead of a search engine at least weekly
3x
faster growth in AI search queries compared to traditional search (2023–2024)
How AI systems mention, recommend, and shape perception of brands.
71%
of AI product recommendations go to just the top 3 mentioned brands per category
84%
of AI-mentioned brands in "best software" queries have extensive Wikipedia or third-party coverage
67%
of brands are not mentioned at all when AI is asked about their product category
4.2x
more AI mentions earned by brands with structured, cited content vs. those without
92%
of top AI-recommended brands in SaaS categories have dedicated comparison pages ("vs." pages)
Emerging data on how content optimization drives AI citation rates.
40%
increase in AI citation rate when content includes structured statistics with sources
30%
improvement in AI citation frequency for content with clear entity definitions and schema markup
25%
higher AI inclusion rate for content that uses quotations and expert attributions
6–18 months
typical lead time before new content is reflected in AI model training data
78%
of AI-cited sources are pages that also rank in Google's top 10 for related keywords
How AI-driven recommendations translate into real buying behavior.
65%
of B2B software buyers say AI recommendations influence their shortlisting process
33%
of consumers report buying a product recommended by an AI assistant without additional research
$1.3T
estimated commerce influenced by AI recommendations by 2025 (McKinsey)
2.8x
higher conversion rate for traffic sourced from AI-referred brand mentions vs. generic search
The growing gap between ranking in search engines and being cited by AI.
40%
of brands that rank #1 on Google are NOT the top recommended brand in the same AI query
8.5B
daily Google searches vs. 25M+ daily AI-assisted product queries in 2024
12%
year-over-year decline in click-through rates on organic search results (2022–2024)
63%
of marketers say their current SEO strategy does not address AI search visibility
O que é Visibilidade IA?
O guia definitivo para entender a presença da sua marca nas respostas de IA.
Otimização para Mecanismos Generativos (GEO)
Aprenda as estratégias de conteúdo que aumentam as taxas de citação IA.
Como ser mencionado pelo ChatGPT
Estratégias passo a passo para melhorar a presença da sua marca no ChatGPT.
Pontuação de Visibilidade IA com RAIVE
Acompanhe a pontuação de visibilidade IA da sua marca em 7 sistemas em tempo real.
Inteligência de Palavras-chave IA
Encontre as consultas onde a IA recomenda marcas na sua categoria.
Verifique sua Pontuação de Visibilidade IA
Veja onde sua marca aparece no ChatGPT, Gemini e mais 5 sistemas — grátis.
Metodologia e Fontes: As estatísticas desta página são provenientes de relatórios de pesquisa públicos, estudos de terceiros e análise própria do Rankfender. Os dados do Rankfender são baseados no uso agregado e anonimizado da plataforma. Todas as estatísticas externas são atribuídas à sua fonte original. Os dados são atualizados anualmente. Última atualização: 2026.